To have a successful small business, it’s important to make sure you’re doing plenty of advertising. Print advertising can be almost as important as online advertising. Many times, people patronize a business after seeing a billboard on the highway or an interesting vehicle wrap. Advertising with signs and banners can also be quite affordable.
When looking to create signs for your small business in McClain County, OK, it’s important to work with a reputable printing company.
Create the perfect design
While it’s a great idea to have a printed advertisement for your business, you should first make sure your design is perfect. The design of your sign should greatly depend on the type of business you run. You don’t want customers to be confused about your business when looking at your sign.
To design your sign, it might be a good idea to research the signs of similar businesses. You shouldn’t copy anyone’s design, of course, but looking at other businesses’ signage could help spark some ideas of your own. You could also work with a professional graphic designer to create something eye-catching and unique.
Decide on a slogan
Having a catchy slogan on your sign is almost as important as the design itself. When you come up with a catchy slogan, it will stick in people’s minds. It’s a good idea to keep your slogan short and to the point. You’ll also want to research your target market, as this can help you create better slogan ideas. Consider writing an entire list of possible slogans, then running them by trusted friends.
Don’t go crazy
While banners should be fun and unique, they shouldn’t be so busy that the eyes won’t know where to focus. There is a lot of information you’ll likely want to get across in your banner, including the name of your business as well as your phone number and address. You’ll want to make sure all this information is clearly shown and is easy to read.
Making use of the space you have and taking a “less is more” approach might be the better way to go. Minimalism is very popular with designs these days, as it conveys all the information one needs without going overboard.
Have a banner for events
Most towns and cities host events where businesses can set up booths. This could be a local farmers market or a popular seasonal event. These events are great for promoting your business and may help you gain your first customers. Sometimes, however, these events can be saturated with many small businesses, which is why you should make sure your business stands out!
Creating a banner specifically for one of these events is a great idea. If you are a local restaurant, you might even want to print a large menu so that anyone passing by can see the food options you offer.
Signs for your small business can be quickly and easily printed at a local print shop. When you need high-quality signs or other small business marketing tips in McClain County, OK, contact Sign It Up to learn more about what we can do for you.