A wrapped company vehicle can attract attention everywhere it goes. It might be parked outside a customer’s home, sitting in traffic, traveling down the highway, or pulling into a busy shopping center. Each trip creates another opportunity for someone to discover your business.
But a vehicle wrap only works when people can quickly understand what they are seeing. If the design is confusing or difficult to read, potential customers may forget your company before the light even turns green. Here are some common mistakes that can limit the impact of vehicle advertising.
Packing the Design with Too Much Information
It can be tempting to include every service your business provides, along with your address, phone number, website, slogan, and social media pages. The problem is that most people will only see your vehicle for a few seconds.
Instead, concentrate on the essentials. Make your company name and logo easy to identify, clearly communicate what you do, and provide a simple way for interested customers to contact you or learn more.
Making the Text Too Small
Small lettering might work on a flyer, but vehicle graphics need to be readable from farther away. Other drivers should not have to squint to figure out your business name or phone number.
Prioritize the most important details and give them enough space to stand out. Larger, cleaner lettering can make your message much easier to remember.
Ignoring Color Contrast
A great color combination should look good while also being easy to read. For example, placing light lettering over another light color can cause important information to disappear from a distance.
Strong contrast helps your business name, contact details, and other key elements remain visible in different lighting conditions.
Designing Without Considering the Vehicle
Every vehicle has its own shape. Door handles, windows, wheel wells, seams, and curves can all affect how graphics appear after installation. Placing an important word across a door handle or splitting a phone number between body panels can hurt readability.
Designing the wrap around the actual vehicle helps create a cleaner finished appearance.
Make Every Drive Count
A memorable vehicle wrap does not have to be complicated. In many cases, a clean design with bold branding and easy-to-read information will make a stronger impression than a vehicle covered with text.
Sign It Up creates custom vehicle wraps and graphics for businesses throughout Newcastle, Oklahoma City, and the surrounding area. Thoughtful design and quality graphics can help turn an ordinary company vehicle into advertising that gets noticed wherever your business goes. Contact Sign It Up at (405) 392-3366 today or visit us online for more information!