Campaign signs are an important part of name recognition, but there’s an art to timing their distribution just right. If you’re running for office and thinking about ordering political campaign signs in McClain County, OK, read on to learn more about what should go into your order and how to time it just right. After all, you want people to remember you, not be over- or undersaturated.
What to do before you order
Here’s what you need to do and keep in mind prior to ordering your signs:
- Design a logo: First and foremost, you need to have a logo designed before you order any signs. Most campaigns demand a “brand” or thematic messaging. This occurs in both written words or slogans as well as in your visual message. Hiring a graphic designer is a smart move. Your last name should always be the biggest element in the sign—think about how former President Obama effectively used an “O” for his signs. Opt for high contrast and something that will be instantly recognizable or readable from a distance, since many people will be driving past your signs.
- Know your tagline: By the time you order campaign signs, you should already know what your tagline is, if you’re going to use one. A tagline is a short, pithy sentence or saying that distills your message, such as “Jane Doe for a Progressive School Board.”
- Think about the quantity: How many signs can you feasibly place? Unless your campaign manager says otherwise, a good number to aim for is about 25 percent of your party’s registered voters.
- Consider price, durability and more: Yard signs will cost you around $2 to $5 per sign, depending on size. Who will use them and where will they be placed? How fast do you expect people driving by to be going? How long will the signs need to be up? For example, you might not want to use plastic sleeve signs if you want them to stay up for a month or two at a time.
When to order
Generally speaking, political signs should be placed outside about four to eight weeks before election day. A print company often takes about five business days to create the signs, and one or two more to ship them. Plan to order your signs around two to three months before election day, so you’ll have them ready to go when the time is right.
Political campaign yard signs in McClain County, OK
When you want your campaign to stand out from the rest, the team at Sign It Up can help. Our goal is to make beautiful, durable signs that work for your campaign. Whether you’re running for school board or for President of the United States, we can help you design and execute as many eye-catching, name-branded signs as you need. If you’re not sure when to order your political signs in McClain County, OK, make sure to call us today to speak to one of our expert staff members.