Running for office? Whether you’re campaigning for city council, school board, or state legislature, one of the most powerful tools in your political toolbox is signage. Eye-catching, well-placed signs don’t just inform—they influence. They create awareness, build credibility, and keep your name top of mind when voters head to the polls.
At Sign It Up, we’ve helped candidates across Newcastle, OK, and the Oklahoma City area maximize their political visibility with custom signs that work. Let’s break down how to make strategic placement part of your winning strategy.
Start With a Placement Plan
Randomly putting up signs won’t cut it. The most successful candidates approach signage like a marketing campaign—with a clear plan. Think about where your target voters live, work, drive, and gather. From neighborhoods to intersections, your goal is simple: be seen often and be seen everywhere.
Start with:
- High-traffic roads and intersections
- Near local landmarks and schools
- Outside popular community centers and gathering spots
Understand Local Laws and Guidelines
Before you plant your first sign, do your homework. Municipalities, HOAs, and even private property owners may have rules about where signs can go, how big they can be, and how long they can stay up. Breaking those rules doesn’t just hurt your image—it could get your signs pulled or fined.
Need help navigating the red tape? Sign It Up is familiar with Oklahoma’s signage regulations and can advise you before you order.
Use Size and Format Strategically
One sign style won’t do it all. To get the best results, mix formats for different environments:
- Corrugated Yard Signs: Affordable and easy to distribute across neighborhoods
- Large Political Banners: Great for open fields, fences, or busy roadside locations
- Magnetic Vehicle Signs: Turn your car into a rolling campaign message
- Window Decals & Perfs: Use storefronts or campaign office windows to make an impact
When signs are used across multiple touchpoints, they reinforce your name and message wherever voters go.
Leverage High-Traffic & High-Influence Areas
Some locations give you more bang for your buck. Key intersections with traffic lights give drivers time to read and absorb your message. Meanwhile, signs placed near polling stations—within legal distance limits—act as powerful reminders right before voters cast their ballots.
Don’t overlook:
- Grocery stores
- Post offices
- Local event venues
- School entrances (where allowed)
These everyday stops are opportunities to boost visibility when it counts most.
Maximize Impact Through Repetition
Seeing your name once may not make it stick—but seeing it 20 times in a week might. Repetition helps embed your name in voters’ memory and builds familiarity. Place multiple signs within the same community or along longer stretches of road to create visual continuity.
And when possible, ask supporters to display signs on their lawns. A sign in a neighbor’s yard is a personal endorsement and holds more weight than a random roadside sign.
Be Strategic with Timing
Timing is everything. Too early, and signs may fade or get forgotten. Too late, and you miss weeks of visibility. Many campaigns find success by rolling out signage 30 to 45 days ahead of election day, followed by a final burst of new placements in the last two weeks.
That “sign refresh” keeps your message top-of-mind during crunch time.
Quality Matters in Oklahoma Weather
It’s no secret that Oklahoma’s weather can be unpredictable—strong winds, scorching sun, and sudden rain can ruin flimsy signs. Don’t let poor materials dull your campaign.
At Sign It Up, we use durable corrugated plastic, weather-resistant ink, and fade-resistant colors to make sure your signs stand up to the elements. When your signs look great, your campaign looks great.
Let Sign It Up Help You Win the Visibility Game
As a trusted sign shop serving Newcastle, Norman, and the greater OKC area since 2005, Sign It Up understands the local landscape, voter behavior, and signage needs for political campaigns of all sizes. We offer fast turnaround, great prices, and expert support—from design to delivery.
Whether you need:
- Yard signs in bulk
- High-visibility roadside banners
- Vehicle wraps or magnetic car signs
- Window decals and wall graphics for your campaign office
We’ve got you covered.
Ready to Make Your Campaign Signs Count?
Let your signs speak loud and clear this election season. Contact Sign It Up today at (405) 392-3366 and let us help you place your message in front of the voters who matter most. The right signs, in the right places, can make all the difference.