Designing a restaurant menu board in McClain County, OK is more than just a matter of listing some items on a sign and calling it a day. Not only do you need to make sure that it’s clear, easy to read and makes your items sound appealing, but you can also influence customers to try your most profitable items with a few design tricks. In fact, 56 percent of customers say that a menu board has the power to influence their selections. Here’s how to accomplish that in your own restaurant.
Make it easy on the customer
Above all, you want a menu board that’s easy to read. Beyond that, think like a customer: where do your eyes go first? What menu items do you typically order at other restaurants, and in which order? Here’s how to make it easy:
- Choose simple fonts: This is not the time to write out your items in beautiful script. Menu boards in McClain County, OK are easiest to read when they use a simple, clean font in a size large enough to be seen from several feet away. You can always use script to accent selections or make headers, but keep the bulk of the text in a simple font.
- Make a contrast: Part of making a menu board easy to read is choosing colors with contrast. It doesn’t have to be black and white, but blue text on a red background or pastel on pastel will not be doing your customers’ eyes any favors, let alone your bottom line.
- Find the hot spots: If you want to make an impact, structure your board according to where customers look first—usually the bottom right-hand area—and put the profit-makers there. That’s why so many fast-food places have combo meals dominating the bottom right-hand corner.
- Prioritize your core items: Which items are your most profitable dishes, and which are most popular? These should be your core items, which you can prioritize by giving them an eye-catching space and more real estate compared to the rest of your restaurant menu in McClain County, OK. Usually, this will be main dishes, with sides taking up the next largest area. Beverages tend to be the lowest on the list.
- Reduce the number of choices: Customers think they like choices, but when there are too many on a menu, they often get overwhelmed and look elsewhere. Solve this problem by reducing the number of choices you offer—five to seven main dishes and four to five sides, for example, are much easier to choose from than myriad options in every category (especially when you’re hungry and everything looks good).
- Prompt questions: Sometimes a menu that prompts a customer to ask a question, like “what is the blue plate special?” can prompt higher sales. It’s an opportunity to upsell on the spot, and can be used for higher-profit items.
Are you looking for a restaurant menu board in McClain County, OK? Sign It Up can help you design a menu board that’s attractive and effective. Call us today to get started.